SML London. A new way of buying.

SML London’s story began in 2020 with an idea at Kings Cross Station, London at the start of the COVID-19 pandemic by Irish-born designer, Stephen Mc Laughlin. Our philosophy at SML is to design a brand with considered and accomplished shapes and drapes, a brand irrespective of age, designing distinctive and timeless silhouettes with an ode to elegance and class. Designed with our (almost) zero-waste sustainable manufacturing platform & by crafting everything to order, we eliminate the need for excess stock.